这篇翻译成英语怎么翻?

理念识别(MI)它是确立企业独具特色的经营理念,是企业生产经营过程中设计,科研,生产,营销,服务,管理等经营理念的识别系统。是企业对当前和未来一个时期的经营目标,经营思想,营销方式和营销形态所作的总体规划和界定,主要包括:企业精神,企业价值观,企业信条,经营宗旨,经营方针,市场定位,产业构成,组织体制,社会责任和发展规划等等。属于企业的意识形态范畴。

2 行为识别(BI)是企业实践经营理念与创造企业文化的准则,对企业运作方式所作的统一规划而形成的动态识别系统。它是以经营理念位基本出发点,对内是建立完善的组织制度、管理规范、职员教育、行为规范和福利制度;对外则是开拓市场调查、进行产品开发,透过社会公益文化活动、公共关系、营销活动等方式来传达企业理念,以获得社会公众对企业识别认同的形式。

3 视觉识别(VI)是以企业标志、标准字体、标准色彩位核心展开的完整、系统的视觉传达体系,是将企业理念、文化特质、服务内容、企业规范等抽象语意转化成具体符号的概念,塑造出独特的企业形象。视觉识别系统分为基本要素系统和应用要素系统两方面。基本要素系统主要包括:企业名称、企业标志、标准字、标准色、象征图案、宣传口语、市场行销报告书等。应用系统主要包括:办公事物用品、生产设备、建筑环境、产品包装、广告媒体、交通工具、衣着制服、旗帜、招牌、标志牌、橱窗、陈列展示等。视觉识别(VI)在CI系统中最具有传播力和感染力,最容易被社会大众所接受,据有主导的地位。

CIS的构成

项目系统结构系统结构说明

1 MI(Mind Identity System)理念识别最高决策层次导入企业识别系统的原动力,企业经营理念与精神文化。

2 BI(Behaviour Identity System)活动识别动态的识别形式对外回馈,参与,活动,对内组织,管理,教育

3 VI(Visual Identity System)视觉识别静态的识别符号具体化,视觉化的传达形式,项目最多,层面最广,效果直接。
08-11-09  Kristy256 发布
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    menghuang123

    Mind Identity (MI) is to establish its unique enterprise management, production and operation is in the process of design, scientific research, production, marketing, services, management, management of the identification system. Is a business-to-current and future business objectives for a period of time, thinking of the operation, marketing and sales patterns made by the master plan and define, including: entrepreneurship, corporate values, corporate creed, the purpose of the operation, the operating principle of market position, industry constitute , Organization structure, social responsibility and development planning, and so on. Enterprises belonging to the category of ideology.

    2 acts of recognition (BI) is the practice of enterprise management and corporate culture to create guidelines for the operation of enterprises by way of the formation of unified planning and dynamic recognition system. It is management-the basic starting point is to establish a sound internal organizational system, standardize the management, staff education, welfare system and code of conduct; is to open up foreign market research, product development, through social welfare and cultural activities, public relations And marketing activities, such as ways to convey the idea of enterprise in order to gain public recognition to enterprises in the form of recognition.

    3 visual identification (VI) is based on business signs, the standard fonts, standard color-start the core of the integrity of the system's visual communication system is the concept of enterprise and cultural characteristics, services, business norms, such as abstract semantic into a concrete symbol of the concept , To shape a unique corporate image. Visual recognition system is divided into the basic elements of the system and the application of elements of both systems. The basic elements of the system include: business name, corporate logo, the word standard, standard color, a symbol of design, oral advocacy, marketing and so on the report. Applications include: office supplies things, production equipment, construction, packaging, advertising and media, transport, clothing, uniforms, flags, signs, signs, window display to display, and so on. Visual identification (VI) the CI system and the dissemination of the most appealing and most likely to be accepted by the public, it has a leading position.

    CIS structure

    The project structure of the system architecture that

    1 MI (Mind Identity System) to identify concepts highest decision-making level meeting into the driving force behind corporate identity system, business philosophy and spirit of the culture.

    2 BI (Behavior Identity System) to identify activities of the dynamic external feedback in the form of identification, participation, activities, internal organization, management, education

    3 VI (Visual Identity System) static visual identification of the specific identifier, in the form of visual communication, the largest item, the broadest level, the direct effect.

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