Mind Identity (MI) is to establish its unique enterprise management, production and operation is in the process of design, scientific research, production, marketing, services, management, management of the identification system. Is a business-to-current and future business objectives for a period of time, thinking of the operation, marketing and sales patterns made by the master plan and define, including: entrepreneurship, corporate values, corporate creed, the purpose of the operation, the operating principle of market position, industry constitute , Organization structure, social responsibility and development planning, and so on. Enterprises belonging to the category of ideology.
2 acts of recognition (BI) is the practice of enterprise management and corporate culture to create guidelines for the operation of enterprises by way of the formation of unified planning and dynamic recognition system. It is management-the basic starting point is to establish a sound internal organizational system, standardize the management, staff education, welfare system and code of conduct; is to open up foreign market research, product development, through social welfare and cultural activities, public relations And marketing activities, such as ways to convey the idea of enterprise in order to gain public recognition to enterprises in the form of recognition.
3 visual identification (VI) is based on business signs, the standard fonts, standard color-start the core of the integrity of the system's visual communication system is the concept of enterprise and cultural characteristics, services, business norms, such as abstract semantic into a concrete symbol of the concept , To shape a unique corporate image. Visual recognition system is divided into the basic elements of the system and the application of elements of both systems. The basic elements of the system include: business name, corporate logo, the word standard, standard color, a symbol of design, oral advocacy, marketing and so on the report. Applications include: office supplies things, production equipment, construction, packaging, advertising and media, transport, clothing, uniforms, flags, signs, signs, window display to display, and so on. Visual identification (VI) the CI system and the dissemination of the most appealing and most likely to be accepted by the public, it has a leading position.
The project structure of the system architecture that
1 MI (Mind Identity System) to identify concepts highest decision-making level meeting into the driving force behind corporate identity system, business philosophy and spirit of the culture.
2 BI (Behavior Identity System) to identify activities of the dynamic external feedback in the form of identification, participation, activities, internal organization, management, education
3 VI (Visual Identity System) static visual identification of the specific identifier, in the form of visual communication, the largest item, the broadest level, the direct effect.